Start with the buyer’s use case
Consider how the customer will use the product: a small essential-oil format, a ready-to-use cleaner, a concentrate, or a larger household format. Begin with the intended use and retail context rather than treating the package as an afterthought.
Define the target format
Red Cliff evaluates liquid-product programs from 10 mL through 32 oz. Include your preferred size, whether the product is a ready-to-use liquid or concentrate, and any package preferences already known.
Match size to quantity
Package format and order scale are evaluated together. State the expected quantity so the project discussion can focus on a realistic program path. Liquid programs begin at 5,000 units.
Bring the label and market context
A package needs to work with the product’s positioning, target market, and branding direction. Bring any available label requirements or retail context to the initial conversation, without representing that a label or claim has been approved.