Your store’s name on the shelf
A store brand gives a retailer its own product line, with packaging, positioning, and pricing it controls. Red Cliff manufactures private-label cleaning products for retailers and distributors that want a cleaning line under their own name, whether that is one hero product or a full range.
We review the products you want to carry, the formats your shoppers expect, and the market you serve, then recommend a practical formula and packaging path for each item.
Products for a store-brand cleaning line
- All-purpose and multipurpose cleaners
- Concentrates and refill products
- Natural cleaners, including essential-oil-scented formulas
- Specialty cleaners
Formats run from 10 mL to 32 oz, so a line can include travel and trial sizes, everyday sprays, and larger refill bottles.
Private-label all-purpose cleaner →
Launch faster with stock formulas
Most retailers do not want to fund formulation for every item in a new line. Red Cliff has ready-to-brand stock formulas, including general-purpose and specialty cleaners, so a store brand can start from existing formulas and focus on branding and assortment.
If you already own formulas, we can co-pack them. If no existing option fits a product you want to carry, custom formulation is available.
Ready-to-brand stock cleaning formulas →
One manufacturer for the whole line
A turnkey program brings formulation, sourcing, manufacturing, and packaging together, so your buying team works with one manufacturer instead of coordinating each step separately.
Red Cliff sources labels and packaging components for your program. Label design is not included; your brand provides the label design.
Turnkey cleaning product manufacturing →
Planning quantities across a line
Liquid programs begin at 5,000 units, and the minimum applies per product, per size. A line with three products in two sizes is planned as six items, each with its own quantity. We help you prioritize which items to launch first.
What affects MOQ and timeline →
Amazon FBA and 3PL ready
If your store brand also sells online, Red Cliff is experienced preparing and shipping private-label products to Amazon FBA and 3PL warehouses for many brands. Add case packing, carton labels, and shipping to Amazon FBA or your 3PL warehouse to your program.
Amazon FBA and 3PL ready manufacturing →
Quality, samples, and lead time
Production follows GMP (good manufacturing practices), with batch testing.
Samples are available for a small charge. Typical lead time is generally 4–7 weeks, depending on raw material procurement. Your timeline is confirmed after the project review.
Claims and labels
Your store brand is responsible for the claims on its labels and in its marketing, including any “natural” positioning. Those claims should be specific, accurate, and supported. A project inquiry does not constitute regulatory or product-approval advice.